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Why the quality of your website is so important for your hotel
Your website is decisive for the success of your direct sales business. So the quality of your website is crucial. A whole range of factors play a role here.…
The Swiss Tschuggen Hotel Group is climate-neutral: “We are more than aware of our environmental and social responsibility!”
The stunning Swiss natural scenery in which the four Tschuggen Hotel Group properties are located has certainly contributed to the management and staff sharing the conviction that climate change and environmental…
Great website, but no visitors? Here’s how to position your hotel website perfectly!
The key here is SEO, or search engine optimization. SEO is a range of things you can do to position your website in the best light possible in the organic results…
Ask the experts: “CPA means the hotelier only pays for revenue generated!”
Running a successful marketing campaign as a hotel includes different strategies, platforms, models and points of view. The CPA or Cost Per Acquisition model is one of them and is also…
“Being able to help a hotel and make a hotelier happy always fulfils me.”
The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. With their many years of experience with metasearches like Google…
Hotel Servatius
Markus Schlosser–Managing Director “For us the Full Management Service stands out due to its reliability, high expertise, as well as flexibility and creativity.We were able to observe a significant increase of…
Leipziger Hof Innsbruck & Basic Hotel Innsbruck
Andreas Perger–Executive Director “Mr. Kastner and his team have successfully accompanied us on our way to a better direct marketing and realized professional actions in the process. We are convinced that…
Lohmanns Romantik Hotel Gravenberg
Frank Lohmann–Executive Director “We have been managed and consulted by Mr. Kastner and his team within the Full Management since 2017 and are most satisfied with the results. Within two years…
Parkhotel Emstaler Höhe
Stefan Frankfurth–Owner “The cooperation is very professional and reliable. Especially the consideration of individual topics and contents is very good. The excellent reporting always ensures a very good overview of the…
Romantik Hotel Bären Dürrenroth
“myhotelshop supports us in the digital world. The talks are always constructive and goal-oriented. Our online sales have increased. We see an increase in online bookings and we are making sure…
See- und Waldresort Gröbern
Nicole Vehse–Executive assistant “We have been working together with myhotelshop for almost a year. The relaunch of our website was a complete success! Together with the new and suitable booking engine,…
Hafenresidenz Stralsund
Uwe Colberg–Hotel Director “Myhotelshop has proven to be an excellent choice, impressing not only with great personal advice and support, but also with flexibility and industry-specific expertise. In the three years…
Hôtel Helvetia Intergolf
Béatrice Benz–Hotel Director “Perfect for a small establishment like ours because we don’t have much time to program and manage online campaigns. The number of direct bookings, via our booking engine,…
Staudacherhof
Doreen Goldberg–Hotel & Staff Director “We can only recommend it. As a family business, we were happy to put this area in expert hands.Fast response time. Regular data exchange. Everything is…
Parkhotel Adler
Daniel Bank–Reservation Manager “Our focus has been on direct bookings for years. With MyHotelshop we have a professional partner at our side who reliably supports us on the digital path. Uncomplicated,…
Victory Hotel Therme Erding
“Myhoteshop has been with Victory Hotel Therme Erding almost from the beginning and is still an important strategic partner for our online marketing/online sales. Through the close and constant exchange, we…
TORTUE Hamburg
Anne Meyenburg–Marketing Manager “Myhotelshop is a trusted partner for our online campaigns. The service is efficient and budgeting is always transparent and reliable.”
See- und Waldresort Gröbern
In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs. Initial…
Baia Verde
Las ventas se incrementaron un 50% en nuestra website en el lapso de un año. El Hotel Baia Verde en Italia no solo fue capaz de disfrutar de la independencia de…
Online seminar: Successful with Google Hotel Ads
Ulli Kastner explains how you can use Hotel Ads to your advantage. Which possibilities are there for online direct marketing? How does it work and is it the right thing for…
Ullrich Kastner: Current developments of online marketing in the hotel industry during the Corona crisis
The current crisis situation is causing many industries to shake up. But what does it mean especially in the hotel online marketing sector? Founder and CEO of myhotelshop, Ullrich Kastner, gives…
Update corona – impact on website versus OTA bookings
Everything you need to know about Covid-19. Together with HotelNetSolutions we have prepared data on the current situation for you. Over the last 24 hours we dug a bit deeper into…
We welcome AMERON to our myhotelshop family!
We are looking forward to our cooperation. „A World of Many Worlds“ – that is the main idea of the four-star hotels of AMERON. We are delighted that the proprietary hotels…
Web 2.0: Our guide for your success on social media
Whether it’s Facebook, Instagram or Twitter – social networks have become indispensable. In addition to an incredible reach, the platforms not only offer you numerous opportunities to keep your guests up…
Why you should bid on your own hotel name on Google Ads
Do you think a brand campaign is superfluous since your guests are coming to you anyhow? Maybe at first glance, but there is one problem: If you don’t make placements in…
With these 8 steps you can optimally adjust your hotel website to a mobile version
Use the potential of your mobile website and generate more direct bookings The hotel industry registers more and more search requests and bookings via mobile or tablet. Our internal research has…
Online Seminar: How Google Ads increase your direct bookings
Jakob Seeger explains how Google Ads can push your direct marketing The majority of searches for a hotel start with search engines. And as we all know Google is the front-runner.…
The digital hotel concierge – How chatbots simplify your guest communication
Always friendly and always service-oriented – that is the hotel concierge in digital form. Chatbots are becoming more and more important for guest communication and are seen as a fixed strategic…
Part II: The most common errors on metasearch – how to make your campaign a success!
Metasearch campaigns are regarded as the most lucrative instrument for strengthening your own sales channel. Nevertheless, hotels repeatedly fail to meet the challenge of successfully managing their own metasearch campaigns. The…
Part III: The most common errors on metasearch – these points must be considered!
You are dissatisfied with the results of your metasearch campaign and want to know why? The main reason for the unsatisfactory performance of an ad is usually a lack of knowledge…
Plain text: Ulli Kastner on the verdict of booking.com
Many hoteliers are unsettled, how should they react? What exactly has been decided with this verdict? Ulli Kastner: “Basically the request of the cartel office and the IHA was denied and…
Product Update: Hotel Budget & Spending Caps
Now you have even more cost control and flexible budget management options NEW: Hotel budget With our new budget per hotel option, you can now select to allocate an overall budget…
RateGain enters into agreement to acquire myhotelshop to help hotels optimize guest acquisition
Acquisition aimed to help the pandemic-stricken hospitality industry lower acquistion costs Barcelona, September 23: RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, today announced that it…
Reaching a turnaround with the full-management support: 35% increase of the direct online sales‘ turnover in 2018
Let’s take a look at one of our clients: a family-run garni private hotel on the island of Rügen Are you convinced that our support for increasing the direct marketing is…
Revenue increase of 50% via own hotel website within one year
In addition to gained independence, the hotel Baia Verde could also look forward to a higher total revenue Challenge Reducing dependency on OTAs and strengthening the hotel website as a sales…
SEO vs. SEA – A direct comparison of the two marketing measures
SEO vs. SEA – Two marketing measures, one mutual goal: to increase your website’s traffic. One of the purposes is to appear above your competitors in the search results and thus…
Sitejet vs. WordPress – for myhotelshop a very clear choice
WordPress – everyone knows it, many use it. The content management system is widely used on the web. But is it really the optimal solution for your hotel website? In this…
The most important online KPIs every hotelier should know
Key performance indicators: The most important key figures for your online performance As a hotelier you are interested in constantly increasing your revenue. The best way is to use your own…
The secret of successful Google Ads campaigns
With a global market share of almost 90%, Google remains the undisputed market leader among search engines. Since 2000, Google has offered the possibility of placing advertisements on the search results…
“That was so much fun!” Why team events are more than just drinking wine together and also important for your hotel
Our myhotelshop team days have just come to an end. We’re still thinking about all the encounters, meetings, brainstorming sessions and new projects, but also the in-depth conversations we shared with…
Together for your success – Myhotelshop is one of only 7 Google Hotel Ads Premier Partners worldwide
Benefit from our close partnership with the world’s largest search engine. As one of the globally only 7 Premier Partners for Google Hotel Ads, we put your Google campaigns on the…
Tracking approaches at a glance: We show you what you need to pay attention to
Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out…
Ulli Kastner at the Hotel Linkage Summit: How to make the most of metasearch with Google
The complete speech at the Hotel Linkage Summit in Istanbul can be watched here Ulli Kastner, CEO and founder of myhotelshop, is a highly demanded expert at events all around the…
Part I: The most common errors on metasearch – we show you how to avoid them
Just placing a link on Google, trivago, & Co. is never enough Just placing a link on Google, trivago, & Co. is never enough. We uncover the biggest flops in metasearch…
Now DIRS21 customers also get to enjoy Google Hotel Ads via myhotelshop
Now myhotelshop can also offer DIRS21 customers a connection with Google Hotel Ads (former Google hotel finder). The hotel ad placement on Google is the current hype and now we can…
New Marketing Possibilities with Google Ads & Hotel Ads
This is how you optimally use Google products for your hotel Google Ads versus Google Hotel Ads Google Ads still dominate the setup of results on Google. This applies especially when…
#myhotelshopstayshome: This is what home office life looks like in the myhotelshop family!
One thing is clear: even in home office we remain true to our values! No one stays alone, we do it together! Nearly all companies that are able to do so…
How green is your hotel? Do good and show it to the world – on Google, for example.
Green, greener, more sustainable travel is becoming increasingly important to your guests. Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and…
Google introduces free organic listing for Hotel Ads: One extra reason to be live on Google Hotel Ads
Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed. We will take a closer look at the free organic…
Google Premium Partner: Top qualification from Google for myhotelshop
This is how you profit as a hotel With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany…
How to achieve efficient guest communication in times of social distancing
As the hotel industry starts to rebound slowly but surely, it’s time for hotels to rethink processes to give the experience travelers need and demand. The challenge now is to deliver…
How online content defines your success on meta searches
Content plays an outstanding role when you convince potential guests of your hotel. Your online content is comparable to the store window of a local store – without attractive offers, nict…
How to boost visits to your website and convert it into actual reservations
Beonprice & myhotelshop share their insights How to bring traffic to your website Revenue cannot increase without traffic, traffic cannot be increased without visibility – visibility can only be influenced on…
How to prepare for hotel market recovery: From a metasearch and marketing perspective
As the COVID-19 crisis is taking the world by storm, many industries are already starting to feel the intense impact of the borders closing, and tourism & hospitality seems to be…
“I love working with hotels”
At myhotelshop, our campaign managers take care of your online campaigns and increase your direct bookings via your own hotel website. Thanks to their many years of experience with metasearch engines…
Increase your occupancy in the short term without OTA’s
How the Wonnemar Resort-Hotel could significantly increase its occupancy with Urlaubspiraten Most of the hotels are repeatedly challenged to increase their occupancy during periods with lower bookings – We show you…
Increase your reach with generic Google Ads campaigns
If you place ads on Google – you will place ads on by far the most popular and important search engine in the world. You can not only target new guests,…
Knowledge #2: The biggest hotel comparison portals at a glance – Which platforms should you rely on?
In the world of meta search there are a number of platforms to choose from. Depending on the country, continent or even the type of travel, there are many different services.…
“myhotelshop is an essential partner for the online presence of our hotel”
Since over 3 years of successful cooperation, Romantik Hotel am Brühl has not only benefited from increasing revenues on their redesigned hotel website, but also from many other advantages in full…
myhotelshop at EquipHotel week: Discussing current challenges with leading companies in the hotel industry
We are proud to be part of the EquipHotel Week – Your digital hospitality moments. You missed the live sessions about current challenges and innovative products of the hotel industry? No…
Knowledge #1: Meta search 101: All about marketing campaigns on Google, Trivago, Tripadvisor & Co!
Almost every vacationer uses the large price comparison platforms when searching for hotels or uses the largest search engine in the world in the classic way with Google. Statistics on the…
More independence from booking while the overall revenue is rising
The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing Initial situation & challenge The INNdependence is a 3-star hotel on the edge of the city…
Modern, flexible and up to the latest standards: Discover our new website templates
A conversion-optimised website is the basis of successful direct sales. Therefore it gets more and more important that this is designed as attractively as possible for potential or current hotel guests.…
Maps, Analytics & Co: We give an overview of the most important Google products – Part II
In our last article we already introduced you to Google Ads, Hotel Ads and My Business. Three products that already provide you with significant added value. However, to achieve maximum results,…
Letter from CEO Ullrich Kastner
There is only one goal for all of us: Keep liquidity, survive and be ready when business picks up again. Dear friends, dear customers, times are hard – hard as never…
Learn how to optimize your hotel booking engine for more direct bookings
The basis for increasing direct bookings in your hotel is a successful booking engine. We will show you with 4 tips how you can provide your guests with a simple, smooth…
Knowledge#3: Performance analysis of your metasearch campaigns – get to know the most important KPIs
Using metasearch campaigns, hoteliers will be able to increase their online visibility and thus increase the number of website visitors and the chance of direct bookings in the long term. However,…
2nd Update Corona Impact on Website vs OTA Bookings
On the 6th March we published numbers around the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things took since then. Yes – we expected things…
5 minute questionnaire for the evaluation of direct online marketing channels
In order to determine and optimise the optimal channels for your online direct sales, we would like to ask you to take part in our short survey on various placements. This…
7 tips for a booking-friendly hotel website
A high-booking website is crucial for the success of your hotel. We show you on the basis of seven criteria what makes a hotel website successful! A user-friendly website with a…
7 tips to get better through the corona crisis with your voucher shop
Part of our full management service is to help our clients beyond marketing campaigns. The following post shows you a few best practices on how to use your voucher solution to…
A tripling of website revenue in just two years – the Hafenresidenz Stralsund shows how it’s done
In full management, Hafenresidenz Stralsund succeeded in sustainably increasing direct sales with the use of marketing campaigns and the relaunch of its website. We show how this was accomplished. Initial situation…
An increase in revenue of 196% through its direct website thanks to Full Management: Resort Gröbern shows the way
In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs. Initial…
Our new booking widget is here! Turn even more website visitors into actual booking guests.
Attracting hotel seekers to your website is the first challenge. The second and probably bigger one, however, is to actually convince users to book. A whole range of factors play a…
Are you ready for the reopening? Our guide will help you navigate a successful reopening after the lockdown!
Even if it seems a long way off at the moment: the time will come when the travel restrictions are lifted and hotels fully reopen. You should be prepared for it!…
Be visible where potential guests search: How to increase your profitability with Google Hotel Ads
When it comes to reaching as many users as possible, Google remains the number one marketing channel. Every day, several million people use the search engine to look for information, pictures,…
Commission based meta search management has never been so easy
Why commission based meta search management takes your revenues to the next level Let’s take managing meta search to a new level. We all know that most meta searchers like trivago,…
Content is King – Why the right content is crucial for the long-term success of your online campaigns
With increasing competition on the booking portals and the rising requirements of guests, smaller hotels are faced with the question of how they can stand out from the crowd. Regularly maintained…
Covid-19 impact on search behaviour on metasearch
At myhotelshop we have almost real time data on search behavior, managing the online marketing campaigns and meta search visibility of over 2500 hotels worldwide Everybody talks about Covid-19 and what…
Five steps to target the right audiences with meta search
How our hotels are using data and technology to target the right guests across online marketing channels According to STR mainland China hotels are starting to show first signs of recovery.…
Full control over your own rates – This is why rate monitoring is so important for the success of your campaigns
The goal of metasearch campaigns is clear: to increase direct sales in the long term and sustainably, thus building up another strong sales channel to get rid of the dependence on…
Generate even more direct bookings with best price: Why you should offer the lowest rate
Nowadays people can easily compare hotel deals online and choose the best one. In order to gain an advantage in competition and convince the user to book, price plays a crucial…
Google Ads campaigns in the Corona crisis: How to get your Google Ads back on track
What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success? Not even the largest search…
Google Ads Conversion Tracking – A guarantee for success measurement and campaign evaluation
Professionally created Google Ads campaigns are the basis for successful performance marketing in the field of SEA, but without an intact conversion tracking, neither successes are visible nor can concrete statements…
Google Hotel Ads, Maps, Analytics & Co.: we give an overview of the most important Google products
From a garage start-up to the largest search engine in the world. We present the most valuable products for hotels in the Google portfolio and introduce you to helpful tools for…
Google Hotel Ads’ business models: What you need to know to make the right choice
Only recently, Google added an additional business model by introducing the “Pay per stay” commission program for Google Hotel Ads. Amidst all of the different methods, hoteliers sometimes find it difficult…
180% more turnover in times of Covid19 – How the Ambienthotel PrimaLuna increased its direct sales in the last 12 months thanks to our campaign management
The hotel launched its first meta search campaigns in 2019 and was therefore able to benefit from a high return on investment and a low cost ratio. But in 2020, the…